Marketing analytics tools are a crucial asset to marketing automation campaigns and strategy successes. They can be used to collect and predict data, making it easier for teams to gather necessary insights on which strategies work for them and which ones don’t.
Not sure which marketing analytic tool your business needs? You’ve come to the right place. We have listed down 5 of the best marketing analytics tools for 2023 and beyond.
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Why Do You Need Marketing Analytics Tools?
In the world of digital marketing, staying on top of your game means keeping a close eye on how your campaigns are performing. And guess what? That’s where marketing analytics tools come in. These tools are very useful for digital marketers as they help them in their strategies and prove their marketing efforts.
Marketing analytic tools can be used to gather data from all your marketing channels and create reports that can be understood by teams easily. No need to call in data scientists – these tools make it easy for you to create reports all on your own. They also help you keep tabs on how well your campaigns are doing and perform competitive analysis.
The best marketing analytics tools will gather and track the following data regarding your marketing campaigns:
- Website visitor and bounce rate data
- Paid campaign performance data
- Social media engagement data
- Email marketing data
- Conversion rate data
You might also want to read: What Does a Digital Marketer Do? (2023 Guide)
What Are the Different Types of Marketing Analytic Tools?
The different types of marketing analytic tools include:
1. Web Analytics
Web analytics help you understand how people are using your website. These analytics are very useful if you want to know your website is attracting the visitor’s attention or if they’re leaving to check out another site.
Web analytic tools check things like:
- How fast your pages load
- How many times people view your pages
- How long they stay on your site
- How often people download things from your site
- Where in the world your visitors are from
- Whether visitors are new or they’ve been to your site before
But here’s the catch: web analytics mostly focus on your website alone. It doesn’t tell you much about your overall marketing success. It’s like a puzzle piece, not the whole puzzle.
2. Digital Marketing Analytics
Digital marketing analytics tools are used to see the bigger picture of your business. It’s like looking at your business from all angles, especially from what customers are doing. This view includes information such as:
- Engagement rate through email
- Digital advertising
- Social media interactions
- Website traffic
- Online sales and leads
- Offline sales
- Website events
Now, let’s be clear – analytics in digital marketing are very important. They help compare marketing efforts across different platforms. This allows businesses to allocate their money wisely where they’re getting the best results.
3. Competitor Analysis Tools
Sometimes, a marketer’s own insights aren’t enough to see the full picture. Many digital marketers now use tools to analyze their competitors. With competitor analysis tools, marketers can study where their competitors are getting visitors from. This includes the keywords, social media sites, and websites. This helps them know what’s working for others and decide what they should do next.
5 Best Marketing Analytics Tools for 2023
Here is a list of some of the best marketing analytics tools that are guaranteed to improve your marketing efforts.
1. Google Analytics
Google Analytics is like the starting point for many marketers to understand their marketing performance. It is one of the most reliable online marketing analytics tools, owned by a big tech name and allows you to grow your business through intelligent data collection and analysis. It even has its own tool, Google Data Studio, to help you see data more easily.
Google Analytics offers a lot of valuable insights into the interactions between users and their digital assets, as well as the effectiveness of marketing campaigns. This data serves as a valuable resource for improving user experiences, boosting website traffic, and ultimately driving higher levels of sales and revenue.
The great thing is that all this comes for free. You can use it to look at your marketing data and the people visiting your site, even if you’re on a tight budget.
Pricing: The first plan is free, whereas Google analytics 360 starts from $12,500 per month and goes up to $150,000 per year.
SEMrush provides an in-depth look at your website’s performance. It can be used to keep a track of the amount of traffic you’re getting from both organic and paid sources. It also lets you know if your website’s traffic is going up or down. Moreover, SEMrush shows you where you stand in terms of keyword rankings.
Other than this, with SEMrush’s analytics tools, marketers can improve their rankings in organic search results and shape their content marketing plans. Marketers also turn to SEMRush to enhance the click-through rates of their pay-per-click (PPC) advertisements and make their social media campaigns run smoother.
Pricing: Starts from US$99.95/month with a 30-day free trial available
HubSpot Marketing Hub pioneered inbound marketing and now offers an all-in-one CRM solution. It integrates marketing, sales, and customer support tools. Their user-friendly reporting tools merge sales and marketing data, featuring convenient dashboards and custom reports.
Moreover, it can be seamlessly integrated with in-house sales and support tools. It also features web analytics, enabling data collection and reporting on both website analytics and customer insights.
Pricing: Starter plan costs $50 per month, Professional costs $1,781 per month, and Enterprise solution costs $5,000 per month.
Gohighlevel offers robust reporting and analytics tools to monitor and evaluate your marketing efforts. The platform enables you to access reports on lead generation, appointment bookings, campaign success, and customer interactions.
These reporting features provide valuable insights into the effectiveness of your strategies. With Gohighlevel, you gain a clear view of what’s working and can fine-tune your approach. The ability to track lead generation, appointment scheduling, campaigns, and customer engagement is a game-changer for informed decision-making.
Pricing: Starter plan costs $97 per month and unlimited plan costs $297 per month.
As far as data reporting is concerned, Funnel is one of the most reliable tools for marketing analytics. It automates the recording and reporting process by integrating data sources over the cloud. Moreover, marketers can also organize data storage based on business needs and marketing analytics KPIs. You can also share the data easily with other users.
The tool offers more than 500 connections and integrations and can support businesses of all sizes. One of the biggest benefits it offers is that you don’t need to be a tech genius to integrate and use it.
Pricing: Starter plan costs $400.00, Plus plan costs $1,100.00, and enterprise solution costs $2,400.
The best marketing analytics tools are the ones that help you pinpoint the success factors of specific campaigns and help you determine future patterns that lead to successful conversions.
We hope this list helps you in finding the best analytics tools for marketing to suit your needs.