According to stats, 33% of marketers send weekly emails and 26% send emails multiple times per month. Emails are a crucial part of the marketing game. However, there’s no doubt that typing and sending the same email to different customers, multiple times, can be very time-consuming.
This is when email automation comes into play. Email automated responses save precious time, with potential hours saved across multiple customers and numerous emails. Let’s talk about how to get started with it!
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What Is Email Automation?
Email automation, also known as email automated response, is a pre-designed reply, generated by a software, that can be sent in response to specific types of emails. For example, when you email an application for a job opportunity, you might get an email saying, “We’ve received your application, and we’ll review it soon.
Activating automated email responses is very easy. Once set up, they’re triggered when you receive specific types of emails. This makes it very easy to respond to all similar emails without having to type out a new email draft every time. Not only does it save time, but it also ensures that the replies are accurate and quick.
Automated email responses are usually used by teams including sales, marketing, and customer service. Automated email responses are also very handy for managing email lists when you have a lot of people to contact via email.
How to Get Started with Email Automation
Follow the below steps to get started with email automation.
Step 1: Choosing Your Email Service Provider
So, first things first – you need to pick an automated email service provider. There are many options to choose from, each claiming to be the best. But don’t rush into it. Research on which solution would be the most suitable for you. We’ve offered some suggestions below to make it easier to figure out which one would suit your business the best.
Remember, you don’t need to start with a super fancy, expensive email automation tool right away. It’s much better to start small and pick a provider that lets you grow as your needs do.
Step 2: Planning Your Email Strategy
Now, let’s talk about strategy. It’s best to keep it simple until you get a better hold of things. Avoid overwhelming yourself with a bunch of different emails from the very beginning. Instead, start with one or two types of emails and messages. Instead, get comfortable with the software you’re using.
You can start by sending a friendly welcome email when someone creates an account with your business. You can also offer a coupon or discount to encourage follow-up sales from your new customers.
Step 3: Charting Your Workflow
Consistency is key. To build trust with your customer, your emails need to look and read well with your customers. For this, you must pay attention to how you start an email, its layout, and, of course, proofreading. You’ll also need to figure out who’s handling each part of the process.
You can use Gantt charts, which you can create with most project management softwares, to visually map out your email workflow. Assign tasks to team members and set up a timeline with milestones.
Step 4: Organize Your Email Lists
Now, let’s talk about organizing your email lists. This is where segmentation comes into play. Just like you don’t pay much attention to irrelevant physical mail, your customers won’t care about generic emails either.
Segment your lists to personalize your emails based on customer behavior, preferences, and demographics. Also, you should focus on customers who’ve made multiple purchases. Research shows they’re more likely to buy from you again.
Step 5: Analyze Your Email Metrics
Lastly, it’s time to dig into the data. Email marketing automation gives you a lot of information about how your emails are performing – open rates, bounce rates, clickthroughs, and more. You can not only use this data to analyze your current campaigns, but also use it to improve your future email campaigns.
Other than this, try A/B testing. Send out two slightly different versions of the same email to see which one works better. It’s a great way to fine-tune your future email campaigns based on what your audience responds to.
You might also want to read: 5 Best Marketing Analytics Tools| 2023 Reviews & Pricing
What are the Different Types of Automated Email Responses?
The different types of automation email examples include:
- Welcome Emails: Most companies extend a warm welcome to new customers through a friendly email to express gratitude for choosing their services. Such emails are also sent when people subscribe to email updates.
- Confirmation Emails: These emails serve as official confirmations for placed orders and often contain details regarding shipping and tracking, ensuring customers are well-informed about the status and delivery of their items.
- Out-of-Office Emails: When someone’s away from work, they can set up these automated emails. They let you know when the person will be back and who to contact if you need help urgently.
- Reminders and Alerts: These emails are designed to keep recipients informed about upcoming events, appointments, sales, or significant changes to their accounts, ensuring they stay up-to-date and prepared.
- Updates and News: Automatic emails are used by companies to share news about what’s happening. It helps them connect with customers and keep them informed.
Take Your Marketing Efforts to the Next Level with GoHighLevel
Ever wondered how to supercharge your email marketing efforts? Look no further than GoHighLevel‘s email automation tool! It’s not just about sending emails; it’s about creating great emails for you and your clients.
Craft Stunning Emails: With GoHighLevel, you can create eye-catching emails that’ll capture your audience’s attention. Whether you’re reaching out to a single contact or a whole group, GoHighLevel got you covered.
Automation: Want to send your messages at the perfect moment? GoHighLevel lets you schedule email sequences with precision. Your messages will hit the inbox exactly when they should.
Part of a Bigger Picture: Email marketing isn’t just an island; it’s part of a grander multi-channel marketing strategy. GoHighLevel helps you seamlessly integrate email into your broader campaigns.
Unleash Your Creativity: The best part? There are no limits! GoHighLevel doesn’t put the brakes on your marketing dreams. Run as many campaigns as you like and create endless possibilities for your clients.
How Does GoHighLevel’s Email Building Tool Work?
Ever wondered how GoHighLevel’s email building tool works its wonders? Well, it’s very easy. We’ll walk you through it.
Step 1: Getting started
The GoHighLevel email building tool is very easy to access. It’s right in your dashboard. Head over to the Marketing section on the left-hand side, open the sub-menu, and click on Email.
You will find everything you need for creating email marketing campaigns in this section. You can either select one of the many free templates offered, or create an email from scratch.
Step 2: Craft your email
Select the Blank Template option to craft an email from scratch. Drag and drop elements onto your canvas, customize text, images, fonts, and style – make it uniquely yours.
You can also choose from pre-made if you need a quick start.. Choose one, and the building tool opens with your template ready to tweak. Make it match your brand and style effortlessly.
Other than that, you can also reuse existing emails as templates. It’s a time-saving trick, especially when you’re running multiple similar campaigns.
Step 3: Importing templates from external email services
With GoHighLevel you can import already existing templates from MailChimp or ActiveCampgn.
You simply need to share a link from ActiveCampign or MailChimp, select Import Template in GoHighLevel, and you’re good to go.
If you don’t use ActiveCampaign or Mailchimp, simply grab your template’s HTML code and paste it into GoHighLevel. Choose Blank Template, go for Code Editing, and paste away.
It’s clear that email automated responses are more than mere time-savers; they’re the foundation of seamless communication. By following the best practices we’ve explored, you can transform your emails into dynamic, efficient tools that connect with your audience on a personal level. Happy emailing!