How Much Does Tiktok Pay in 2023?

how much does tiktok pay

TikTok has gained significant fame among people in a comparatively shorter span of time than other apps. The positive thing is that the platform didn’t hold back from sharing the success with creators on board. 

TikTok has offered creators a way to earn an income for doing what they love – creating content. Wondering how much does TikTok pay to its content creators? That’s exactly what we’ll be talking about in this blog. Keep reading to find out all about it!

How To Earn Money Through TikTok?

There are several ways to earn a decent income through Tiktok. First, let’s talk about Creator Fund. If you’re a part of it, it’s a cool way to actually earn money for the content you create. But, here’s the catch – the payout isn’t all that high. 

So, depending solely on this might not cut it. Plus, you have to keep in mind that getting into the TikTok Creator Fund isn’t a walk in the park due to their pretty strict eligibility requirements, which include:

  • Age requirement is 18 years or older
  • Have at least 10,000 followers 
  • Achieve 100,000 views 30 days before applying for Creator Fund
Source: SproutSocial

Truth to be told, getting a huge number of TikTok viewers and followers on your TikTok account can take a lot of time and effort. Fortunately, there are other ways to earn through tikTok as well such as user engagement and brand promotion. 

Let’s check out some of the smartest and most profitable ways to earn money from Tiktok.

1. Create sponsored posts

Sponsors are like your golden ticket to raking in some serious cash on TikTok. Just take a look at stars like Charli D’Amelio – she’s earning a whopping $100,000 just to give a thumbs-up to a product in her TikTok videos. 

But hey, you don’t need a gazillion followers to start making those dollar bills rain. If you’re hanging out under the 10k follower mark, you can still charge anywhere from $5 to $25 to give a shoutout to a product or service. Not too shabby, right?

Once your fan base starts swelling between 10k and 50k followers, you can totally up your game. Think about charging between $20 to $125 per post – yep, that’s what the cool kids are doing.

Not sure where to start? Consider reaching out to brands through cold-pitching methods. Talk to them about how you can add value to their brand and help them boost product sales through review. But first, it is important that you work on your profile’s user engagement. 

2. Collect live gifts and TikTok diamonds

Tiktok offers a Live gifting feature that allows TikTok influencers to receive live money and gifts from their fans directly. Fans can also send their favorite influencers virtual goodies such as TikTok Diamonds that can be easily turned into real-world cash.

Source: Jivochat

3. Collaborate with brands

Brand collaborations are another fun way to earn money through Tiktok. For this, Tiktokers collaborate with brands to promote their product and creating ads on tiktok.

By teaming up with brands, you’re not only boosting their presence, you’re also earning bucks for yourself. We are talking about earning anywhere between $50k-$150k, and even more. 

4. Sell Your Product/service

If you own a product or provide a service, you significantly increase profits by selling it through Tiktok. A lot of businesses have successfully launched their e-commerce business on the platform and have noticed a boost in their brand’s reach through Tiktok business videos.

One smart way to inform and promote your product to potential customers is by posting interesting videos about it. This way you can not only sell your product through the platform, but also have full control over what you create and how you do it. So, if you aren’t already using Tiktok for your business, it’s about time you start.

Source: SocialPilot

5.  Participate in affiliate marketing

TikTok affiliate marketing has gained a lot of popularity over the recent years. How does it work? The app provides  a marketplace with a whopping 10,000+ products. You can even ask brands for samples and then promote these products in your videos and live streams.

Now, here’s where the magic happens. If someone watches your video, likes what they see, and buys something using the special link you share, you’re in for a treat. You’ll actually get a cut of the money from that sale. It’s like getting a little thank-you note in the form of a commission.

You might also want to read: Effective LinkedIn Lead Generation Strategies for B2B Marketing

How Much Does TikTok Pay Based on Likes, Engagement, and Followers?

So, how much does TikTok pay? Though there isn’t an exact known amount of how much TikTok pays you, we have gathered information from video analytics with payment history to get a rough estimate on how much does tiktok pay per likes.

Number of FollowersNumber of LikesEngagement RateEarning Estimate
10010020%$5 – $8
1001000200%$17 – $26
100100002000%$54 – $81

Clearly, how much people engage with your video is a key player in figuring out the TikTok payout.

However, keep in mind that this estimate is calculated based on a single video’s performance. Hence, it’s possible that the engagement rate declines if the number of videos uploaded increases.

How Much Does TikTok Pay for Hitting 1 Million Views on TikTok?

Creator Fund was launched in 2023 by Tiktok to encourage reward creators. Though the algorithm for payment calculation behind this program is not known to the public, it is reported that TikTok pays $20 to $40 for 1 million views.

This might not seem like a good payout when compared to other social media platforms. But hang on, there’s a twist. If you’re one of those TikTok superstars or your video suddenly becomes a sensation, things can change. 

Imagine this: if your video gets a mind-blowing two billion views, you could be looking at earning about $80,000.  So, while it might not be a fortune for every video, there’s some serious potential if you manage to hit the jackpot! 

Moreover, Creator Fund gained a lot of popularity among the TikTok community because it doesn’t require third-party involvement.


In conclusion, earning cash through TikTok is not only possible, but also a lot of fun. Especially if you love to make videos. The key to becoming successful is to be authentic, be creative, and think of smart ways to increase user engagement on the videos you post. And most importantly – staying consistent with your efforts.

We hope this guide helped you get a better idea on how much does TikTok pay in 2023.

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