On-line Lead generation (2023 Guide)

On-line lead generation

Welcome to the digital playground of 2023, where on-line lead generation is much more than just a buzzword – it’s a game-changer. 

In today’s blog, we are going to talk about why lead generation is important and what techniques can help you get the most out of online lead generation efforts. 

Important Lead Generation Statistics for 2023

  • Stats from HubSpot revealed that organizations generate 1,877 leads monthly on average.
  • According to Ruler Analytic, lead generation is the most important goal of 91% of marketers.
  • Hubspot revealed that  lead generation is considered a top priority in their marketing campaigns by 50% of marketers. 
  • According to Parse.ly, 76% of content marketers use content to generate leads.
  • Stats by Social Media Examiner showed that 68% of marketers believe social media marketing has helped them generate more leads.
Source: Finances Online

What is Lead Generation?

Lead generation process refers to attracting the interest of prospects to your business with the end goal of converting them into customers. On-line lead generation typically involves collecting a visitor’s contact information (called a “lead”) via a web form.

Why is Lead Generation Important?

Lead generation is like having two rooms: one with potential customers and another with those already interested. Imagine talking about your business in each room – you’re more likely to do better with the interested lot due to their existing connection. 

This concept is key in your lead generation strategies in digital marketing. Instead of an aggressive sales pitch that scares off potential customers, you aim to gather a pool of genuinely interested ones. 

This allows you to nurture them, build trust, and increase the chances of them becoming paying customers. Lead generation is about playing the long game, focusing on relationships before the hard sell, ensuring a more receptive audience for your business pitch.

Source: SMDigital Partners

Inbound Lead Generation vs Outbound Lead Generation

Lead generation can be divided into two categories—inbound and outbound.

Inbound lead refers to gaining leads through your marketing efforts. This whole approach is also known as “inbound marketing. This strategy includes attracting leads via organizing webinars, offering ebooks, creating valuable content, and more.

On the other hand, when you send messages to people who might or might not be interested in your product, that’s called “outbound lead generation.” This could include things like making cold calls, sending cold email, advertising on social media and more. This method is also known as “outbound marketing”.

You might also want to read: What Does a Digital Marketer Do? (2023 Guide)

10 On-line Lead Generation Techniques that Work

Let’s have a look at the top 10 type of lead generation techniques you should be using for your business.

1. SEO

Potential clients often search online to solve challenges. If they’re even a bit tech-savvy they Google questions and problems. That’s where Search Engine Optimization (SEO) steps in. The key to SEO lead generation success is to ensure your content matches their queries. By doing this the right way, you’ll be in their top choices when they’re ready to buy services. 

2. Email Marketing

People sometimes think email is outdated, but guess what? It’s still very much alive and kicking.

Surprising? Not really. A report from Ascend2 shows that email, along with content marketing, is actually the go-to choice for on line lead generation.

Why? Well, the reasons are pretty clear:

Simple: You don’t need to be a tech whiz or a fancy designer to write an email.

Valuable: Often, an email is the first step in connecting with a potential lead.

Accessibility: Everyone’s got an email address, and that’s not changing any time soon.

Easy: There are several ready-made email templates you can use to reach out to potential customers. So, don’t write off email just yet! It’s got more life in it than you might think.

Source: Think3

3. Content Marketing

Content marketing works effectively for sending qualified leads to your landing page. To do this, you need to write and publish valuable content where your target audience is.

A smart on-line lead generation tip is to include calls to action anywhere on the page. You can ask for the readers’ contact information in return for white papers, reports, or e-books.

Keep in mind that people are more likely to sign up to receive your offer if your content solves their exact pain-point. Content marketing isn’t a quick win. It might take around six to nine months for the traffic to really pick up and turn into actual sales. So patience is key, but the results can be totally worth the wait! 

4. Social Media

Social media is another great tool to gain potential customers by sharing interesting content. Once you have a good number of followers you can promote the product/services you offer. 

Include call-to-action in your bio, caption or posts. You can also use social media management software to publish content on multiple platforms at the same time.

Source: PPNWEB Technologies

5. Pay Per Click

Let’s explore Pay-Per-Click (PPC) advertising for on-line lead generation. This strategy places you in front of potential customers through search engine results for specific keywords. 

This method is cost effective because you only pay for clicks on your link. PPC leads reflect active searches for solutions which make them high-quality 

Moreover, as compared to traditional print ads, PPC is a trackable, targeted, and budget-friendly approach.

6. Paid Media Campaigns

Paid media campaigns are one of the best on-line lead generation strategies in digital marketing. This technique can be used to instantly boost exposure and promote your content/ Some examples of paid media Google ads, Facebook ads, and  sponsored LinkedIn updates.

But beware: technical hiccups can be the fly in your ointment. A simple slip like an incorrect link can cost you money without the expected payoff. According to research 63% of customers might wave goodbye after a single sour experience. So, steer clear of clunky broken links and sluggish media. Remember –  user experience matters a lot.

7. Webinars

Webinars help build rapport and trust. A lead-generating webinar is usually free and involves registration, allowing you to collect contact information of the session’s attendees. 

The trick? Keep it educational, not a disguised sales pitch. 

Moreover, you should focus on choosing topics that resonate with your potential customers. As time goes on, trust builds, making attendees more inclined to turn to you for their needs. 

8. Lead Generation Website

Surprisingly, a lot of professional websites are not designed to generate leads. They are often crammed with technical jargon, passive, and business-centric. These types of website are also termed as ‘anti-lead generators’.

On the other hand, a clear, user-focused site can work wonders for your on-line lead generation game. To create lead generation website, you must focus on simplicity. It must have a user-friendly interface that helps visitors understand your product and even ask for proposals.

Source: The Blue Cube

9. E-newsletter

An e-newsletter packed with high-quality informational content is like a lead generation’s key to success. People who sign up can become potential leads, while existing ones get nurtured. You can also use -newsletters to offer discounts and promotions to grow your subscriber list. Remember, quality content means more reads and less chances of ending up in the spam folder.

10. Video Marketing

Video marketing is all about using videos to spread the word about what you’re offering. But it’s not just about pushing products – it’s also a fantastic way to educate your customers, show off your expertise, and really connect with customers out there.

Videos as a content marketing tool have increased in popularity in the last couple of years. According to reports for Ascend2, 25% of businesses stated that video marketing help them at achieving important objectives successfully.


For effective audience engagement it is crucial to embrace the top on-line lead generation techniques for 2023, including SEO, webinars, and social media. These techniques enable businesses to navigate the digital landscape and gain valuable connections. Success lies in leveraging these dynamic tools for sustainable growth.

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