According to stats, email is the primary customer acquisition channel of 81% of small businesses, whereas 80% of these businesses rely on email for retention.
Over the last few years, email marketing has become one of the most fruitful elements for marketing. However, to make the most out of your email marketing efforts, your business must invest in a robust marketing app.
We’ve listed down 5 of the top apps for email marketing in 2023.
Table of Contents
Best Apps for Email Marketing
Read down below to find out the top apps for email marketing to supercharge your marketing efforts.
1. Brevo
Brevo, previously known as Sendinblue, is a great tool for businesses that want to reach their customers through email and text messages.
Not only is Brevo very easy to use, but it also offers great features for creating beautiful and interesting emails. If you’re new to email marketing, their simple drag-and-drop email editor is perfect for you.
Brevo also has tools for marketing automation which allows you to send out important emails automatically, set up follow-up emails, and group your users in a way that makes sense. Thanks to the AI algorithm it features, users can figure out the best time would to send out emails.
You can start using Brevo for free, and it lets you have as many contacts as you want. However, the free plan has their logo on your emails, and you can send up to 300 emails a day.
If you want more options, they have paid plans that begin at $25 per month for Lite. You can also add SMS to your plan, but how much that costs depends on how many texts you want to send.
They’ve recently made their premium plan even better. Now, you can build landing pages, chat with your customers in real-time, use a sales CRM, and connect with Facebook ads. That means you get a lot more for your money!
Brevo also offers a separate service for sending lots of emails from your WordPress site. This is great if you want to send automatic emails based on what people are doing on your website.
You might also want to read: 5 Best Practices for Web Design for SEO in 2023
2. HubSpot
HubSpot is like a superhero for businesses that want to do better marketing. It offers excellent features to make your marketing work smarter, not harder.
With HubSpot you can make your emails feel personal to each person who gets them, and HubSpot tells you what your customers think, so you can make your business better.
But HubSpot is more than just email stuff. It helps with everything in marketing, like talking to your customers (that’s CRM), sales stuff, building a website, and more.
Other than this, HubSpot also offers a feature that lets you figure out the best time to send emails, so they don’t end up in the spam folder. You can also set up emails that go out automatically. And you get results and stats to see how well your emails are doing.
Now, here’s the best part: HubSpot has a free version. You can send 2000 emails and have lots of subscribers without paying a cent. You can also make your own sign-up forms, pop-up forms, track online ads, and create landing pages for your website. It’s like getting a free ice cream cone with all the toppings!
If you want to do even more, they have paid plans that start at $45 a month. That’s when you unlock extra cool stuff to make your marketing even better.
So, whether you’re just getting started or you’re a marketing pro, HubSpot has tools that can help you do great marketing even without much experience.
3. GoHighLevel
GoHighLevel is one of the best apps for email marketing. GoHighLevel is not just about sending emails; it’s about crafting emails that truly stand out for both you and your clients. With GoHighLevel, you can easily create stunning, attention-grabbing emails whether you’re reaching out to a single contact or a whole group.
But that’s not all—GoHighLevel takes your email marketing to the next level with email automation. You can schedule email sequences with pinpoint precision, ensuring your messages hit the inbox exactly when they should. It’s like having a personal assistant for your email campaigns.
What makes GoHighLevel even more powerful is its ability to fit seamlessly into a larger, multi-channel marketing strategy. Email marketing isn’t isolated; it’s a piece of the bigger picture, and GoHighLevel helps you integrate it effortlessly into your broader campaigns.
The best part? There are no limits to your creativity. GoHighLevel doesn’t hold you back. You can run as many campaigns as you like and explore endless possibilities for your clients. So, if you’re looking to elevate your email marketing efforts, GoHighLevel CRM has you covered.
GoHighLevel’s agency starter account starts at $97 per month, whereas the agency unlimited account costs $297 per month.
4. Drip
Drip is like another great tool for sending emails, and it’s a great choice for online shops, bloggers, and digital marketers. It helps with stuff like making emails go out automatically, creating special sales plans, and personalizing messages.
What’s really cool is that Drip works smoothly with popular website builders like WordPress and WooCommerce. This means you can easily add pop-up sign-up forms to your website to get more people interested.
But what sets Drip apart from the rest, like Campaign Monitor, is its smart automation tools. It’s like having a super-smart helper who knows what your customers want. You can make email lists, test different ideas, build email plans, and send mass emails without needing to be a tech genius.
Need some help? Drip has your back with things like live chat support, webinars (which are like online classes), training courses, free guides, and super-detailed explanations.
Though Drip isn’t the cheapest option, it’s still worth it based on the features it offers. If you run an online store or you’re a business owner who wants advanced features to boost your marketing, Drip is a great choice.
And guess what? They’re so sure you’ll like it that they offer a free trial. Plans start at $49 a month, and you get access to all the cool stuff.
5. AWeber
AWeber, one of the oldest and most trusted names in the world of email marketing, is a top choice for small and medium-sized businesses. They’ve got a wide array of tools to help you take charge of your email marketing game.
Starting with AWeber is a breeze, and it plays nice with most platforms, including WordPress.
Once you’re up and running, you’ll have access to a bunch of useful features. Some of them include ready-made email templates, tools to manage your email lists, autoresponders (which send emails automatically), A/B testing to figure out what works best, and detailed email tracking to see how your emails are performing.
But wait, there’s more! AWeber also offers AMP emails (super interactive emails), automatic RSS-to-email for bloggers (saves time), and the ability to organize your subscribers with tags.
If you ever need a hand, AWeber’s got your back. They offer live chat, phone support, email support, webinars where you can learn in real-time, and how-tos and tutorials to guide you through any sticky situation.
AWeber starts with a free plan that covers up to 500 subscribers. If you need more, their pricing begins at just $19 per month. You can even save more money by signing up for quarterly or annual plans.
Conclusion
There’s no doubt that the right apps for email marketing can take your marketing game to the next level. We hope this blog provides you with a good overview of the best apps for email marketing you can use for your business.
