When it comes to real estate, using the right lead generation strategies to connect with new potential clients is crucial.
Think about it — a house is an expensive investment, so real estate businesses can’t expect their existing customers to visit them again soon. Which is why it is important to actively find new customers as well.
Let’s talk about some of the best strategies for lead generation for real estate.
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What Is Lead Generation for Real Estate?
Lead generation in real estate refers to finding and turning potential homebuyers into people who are interested in your real estate services. Lead generation for real estate can be tricky because to ensure good customer experience you need to use the right tools and websites.
In simple terms, just like in other businesses, real estate also needs to attract and connect with potential customers, and lead generation is a big part of how they do it.
Best Strategies for Lead Generation for Real Estate
We’ve listed some of the most effective strategies for lead generation for real estate companies to help you boost your business and increase your leads.
1. Web Forms
A web form is like an online form (usually available on websites) that can be used to collect information of potential customers. Visitors fill in their information on the form on the website and get something useful in return.
Imagine you’re in real estate, and you want people to visit your website. You can create web forms and upload them on your website. Upon filling out these forms, the visitors become your potential customers.
For example, if someone wants to buy a house, they can fill out a form on your website to let you know. And if someone wants to sell their house, they can use these forms to show their interest. It’s like a way for people to reach out to you on the internet.
2. Social Media
According to 46% of real estate agents, social media is the best tech tool for generating leads
Here are some top social media platforms to consider for lead generation for realtors:
LinkedIn: This is great for professional networking. It’s a good place to connect with other professionals in the real estate industry.
Instagram: Instagram is all about eye-catching visuals and short, easy-to-read posts. It’s a fantastic platform to increase your visibility and connect with potential clients.
Twitter: Twitter is all about quick updates. You can use it to keep your audience informed and engaged.
Facebook: Facebook is a versatile platform. You can use it for various purposes, such as lead generation real estate facebook ads.
LinkedIn is an obvious choice for real estate because it’s tailored for professionals. However, don’t overlook the potential of Instagram and Twitter. Using clever strategies with appealing images and short, straightforward posts can help you stay in the minds of potential clients in their daily lives.
Consider using Facebook Ads, which are a cost-effective way to generate leads. You can target people who have shown interest in your services using the Custom Audiences feature.
Another smart move on Facebook is to create a local group centered around your real estate company. It’s a great way for your clients to share their experiences, and it gives new leads a glimpse of what they can expect when working with you as they look for a new home.
You might also want to read: On-line Lead generation (2023 Guide)
3. Video Marketing
Here’s an interesting fact: 73% of homeowners are more likely to choose a real estate agent who offers to make a video for them. Surprisingly, only 4% of agents use YouTube to showcase their listings. According to MarketingSherpa, using videos can attract two to three times more visitors to an agent’s website and make them stay twice as long.
The good news is, there are many ways to use videos in your marketing plan:
- Client Interviews: Talk to your happy clients and let them share their experiences.
- Q&A Live Streams: Go live and answer questions from your audience in real-time.
- How-To and Info Videos: Share tips and information about the real estate market.
- Agent Profiles: Introduce yourself and your team to build trust.
- Yearly Reviews: Summarize your achievements and successes from the past year.
- Videos of Local Events: Showcase what’s happening in your community.
But the most important videos for real estate are the listing videos. They give potential buyers a detailed look at your properties, inside and out.
4. Content Creation
To keep your subscribed leads interested and informed, it’s important to provide them with valuable content. Here are three effective ways to engage your leads with different types of information:
A newsletter is a classic choice for real estate updates.
- Regularly share insights on interest rates and mortgage trends.
- Highlight your best property listings.
- Keep your leads informed about what’s happening in the real estate market.
Create a community magazine that goes beyond real estate.
- Include details about upcoming local events.
- Share useful real estate information and industry statistics.
- Make your leads feel connected to their community.
Start a blog that’s easily integrated into your website.
- Use it as a digital resource.
- Provide valuable insights about buying or selling homes in your market.
- Add a personal touch to your articles to connect with your audience.
No matter which method you choose, the key is to offer information that helps your prospects in their home buying or selling journey while adding a personal touch to your communication.
5. Email Marketing
Email marketing is a powerful tool for connecting with potential clients and growing your real estate business. Here’s how to build an email list effectively:
Lead Magnet: Offer something valuable, like a free ebook, market report, or tips for homebuyers, in exchange for your prospects’ email addresses. This gives them a reason to subscribe.
Provide Value: Send regular emails with useful content. Share market updates, tips on home buying or selling, and insights about the local real estate market. Establish yourself as a knowledgeable resource.
Listing Alerts: Notify your subscribers about new property listings that match their criteria. This keeps them engaged and informed about available properties.
Calls to Action: Encourage your subscribers to take action. Invite them to schedule a consultation, attend an open house, or follow you on social media.
Segmentation: Divide your email list into groups based on factors like interests, location, or where they are in the buying or selling process. This allows you to send more targeted and relevant messages.
Use Email Marketing Tools: Tools like Mailchimp, GoHighLevel, or ActiveCampaign make it easy to create, send, and track your email campaigns. They also help you manage your list and track your subscribers’ engagement.
Building and nurturing your email list is a valuable step in your real estate marketing strategy. It enables you to stay connected with potential clients, offer them valuable information, and guide them on their home buying or selling journey.
In real estate, these strategies are like treasure maps to success. With the right lead generation strategies for real estate you can find more buyers and sellers for your business. Start using them now and watch your business grow!