What Does a Digital Marketer Do? (2023 Guide)

digital marketer what is

Digital marketing has been the talk of the business town lately. According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with more than 860,000 job openings. And guess what? These figures are likely to increase in the upcoming years.

So, what exactly is a digital marketers role?

In this blog, we are going to talk about what digital marketing is, what a digital marketer does, and what opportunities this role provides. Read down below to find out all about it.

What is Digital Marketing?

Digital marketing, also known as online marketing, is a component of marketing that allows brands to connect with potential customers through digital channels such as social media,  search engines, email, websites, and more. 

The principles of digital marketing are similar to those of traditional offline marketing. The only difference is that digital marketing is done through a digital channel. It relies on collecting customer data to better understand the brand’s audience and then use the most effective medium to target audience. 

Source: WordStream

What Is the Job Role of a Digital Marketer?

The main job role of a digital marketer is to reach a company’s target audience online. For that, they need to have a comprehensive strategy in place. Let’s have a look at the tasks a digital marketer tackles on a daily basis.

1. Strategizing

Before diving into campaigns, the initial step in this process involves strategic planning. This is a collective effort from digital marketing executives, managers, and analysts. Under this approach, digital marketers study the trends in revenue generation, assess customer experience, and track online traffic.

This thorough analysis helps digital marketers establish objectives customized according to the strengths and weaknesses of their company’s online presence. 

For example, let’s say there’s this snazzy clothing company. They’re rocking it, but their men’s section? Not so much. That’s when digital markets come to the rescue, “Hey, let’s get more guys signing up for our newsletters!” So, that becomes their mission – more guys, more subscribers.

Source: Smart Insights

2. Planning

Next up, it’s time to come up with a plan that makes those goals happen. This job usually falls to a digital marketing manager. Once the plan is sorted, a schedule is created that shows when and how the campaign will be launched.

3. Executing

After that, each campaign is designed, edited and launched by the digital marketers. What they do depends on the channel they’re working with. For instance, if someone is handling social media, their job involves planning when regular posts will go live and crafting eye-catching ads using the platform’s special tools.

On the other hand, a content marketing expert focuses on creating written or visual content and making sure it looks just right for every platform it’s shared on. It’s like they’re tailoring each campaign to fit the stage it’s going to shine on! 

4. Measuring

Once the campaign starts running successfully, the next step is evaluation. It allows marketers to get a better idea about how well the campaign is performing. For this, digital marketers use special measurements called key performance indicators (KPIs).

Choosing the right KPIs is like picking the right tools for the job. KPIs can be used to evaluate the success of both individual campaigns or your marketing efforts as a whole.

Source: Think with Google

5. Reporting

Once the results of the campaign are out, these findings are shared with different groups including potential clients, marketing team members, and financial departments.. 

To make this info easy to understand, managers and analysts use special platforms that gather and visualize the data. One famous platform is Google Analytics.

6. Improving

Unlike the more traditional methods of marketing, digital marketers have a distinct advantage – the wealth of data provided by online channels.

This invaluable data empowers them to swiftly enhance their campaign outcomes. For instance, if a campaign’s ad isn’t generating the desired clicks or conversions, a digital marketer can use the previous data to come up with improved metrics.

This is achieved through A/B testing. It involves running two different versions of the same campaign simultaneously to analyze which one is more successful.

Source: FlowMapp

You might also want to read: Competitive SEO Analysis: Complete Guide for 2023

What Are the Different Digital Marketing Roles and Responsibilities?

The digital marketing job market is filled with opportunities. When it comes to digital marketing, there are several fields you can specialize in. Some of them include:

  • SEO Manager: The role of a SEO Manager is to improve the ranking of the brand’s website, ensuring that it is user-friendly and shows up in the search results. Other than this, they also create, audit and optimize content, and analyze website traffic.
  • Content Marketing Specialist: A content marketing strategist curates content that aligns with the company’s goals. The purpose of the content is to not only inform and educate the audience regarding the product/service offered, but also increase website traffic and search rankings. Content specialists and SEO managers usually work together to improve the effectiveness and relevance of content.
  • Social Media Manager: A social media manager’s role is to control everything that goes on within the social media platforms of the brand.  They manage the posting schedule, oversee or even create posts. Social media managers are versatile players. They often team up with content marketing experts, SEO teams, and fellow digital marketers to create a comprehensive digital strategy.
  • Marketing Automation Coordinator:  Automation coordinator is a tech-focused position that involves using tools to figure out how customers act and how they go from interested to buying stuff. This role is all about checking out what happens after a marketing campaign. 
  • Digital Marketing Manager: This position involves overseeing and developing the whole content strategy as well as marketing campaigns. The main role of a  digital marketing manager is to increase brand awareness while strategically driving traffic to acquire new customers. Digital marketers are required to keep up with new digital marketing skills and new technologies to optimize their digital marketing efforts and analyze campaigns to track results and measure ROI.

How Much Do Digital Marketers Earn?

So, how much does digital marketing job pay? Digital marketers’ earnings vary widely based on factors like role and experience. Here’s a rough breakdown of how much you can earn as a digital marketer. Note that these figures can vary according to your location and specialization.

  • Entry-level positions: $30,000-$50,000,
  • Specialists and coordinators: $40,000-$70,000
  • Digital Marketing Manager: $60,000-$100,000
  • Senior managers/directors: $100,000


As businesses harness the power of the digital realm, digital marketers play a crucial role for your business’s success. With each click, like, and share, these professionals bridge the gap between brands and their audiences, shaping the narrative of modern marketing. Fortunately, it’s never too late to start learning digital marketing skills and up your marketing game.

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