Wondering how to get more views on your YouTube videos? It’s all about YouTube SEO optimisation, which not only helps more people land on your channel but also helps your videos rank higher. So, how exactly does all this work? Let’s talk about it.
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What is Youtube SEO Optimisation?
SEO stands for Search Engine Optimization. YouTube SEO optimisation involves optimizing the videos you upload to your channel, helping them appear on the top of the YouTube search results page. When someone searches for a similar topic, your videos are right there, ready to grab their attention.
It’s important to keep in mind that YouTube SEO isn’t exactly the same as Google SEO. Google SEO revolves around backlinking, content strategy, etc. . But on YouTube, it’s all about optimizing your channel, playlists, video titles, descriptions, and tags. You’re basically making sure your videos are ready to impress.
Best Practices for YouTube SEO Optimisation
There are several factors you must pay importance to in order to optimize your videos properly. Some of them include:
Know Your Target Audience
Before we get into the technical aspects of SEO, let’s talk about finding your audience on YouTube and why it’s important.
YouTube is like a saturated marketplace. There are countless content creators posting all types of videos. So, how do you stand out from the rest? It starts with choosing the right audience.
Get to Know Your Audience: What kind of audience do you want to target? What’s the age bracket? What do they like? What makes them tick? The more you know, the better you can make content they’ll love.
Why YouTube? Think about why your audience uses YouTube. Maybe they’re here for DIY tips, cat videos, or to learn about the latest tech gadgets. Knowing this helps you serve up content that matches their taste.
Win Their Hearts: Find out what makes your audience loyal. Is it your humor, expert advice, or heartwarming stories? Stir those ingredients into your videos to keep them coming back for more.
Partner Up: Sometimes, it’s like hosting a potluck. Team up with other YouTubers who also serve your audience’s interests. You’ll all grow together.
You might also want to read: 5 Best Practices for Web Design for SEO in 2023
Find the Right Keywords
Before we talk about the rest of the youtube SEO optimisation elements, let’s talk about the most important one: Keywords. You must know how to find the right keyword for your video. But what exactly is a keyword? A keyword is like a specific word or phrase that makes your video stand out in the countless videos on the platform.
Keywords can show up in different places like your video’s title and description, even in the captions and transcripts that you upload. When people enter a similar phrase as the keyword in the search box, your video is likely to pop.
But, how do you find the right keyword? It’s actually very simple! You just need to do some keyword research, which is like figuring out what words and phrases people use when they’re looking for videos like yours.
One easy way to do this is to use YouTube’s Search Suggest. Just type in a word or phrase related to your video, and YouTube will give you suggestions. Or you can use a keyword tool such as Moz or Ubersuggest to find relevant keywords.
Optimize the Video Description
When it comes to YouTube SEO optimisation, video descriptions play a major role! But remember, viewers want to watch, not read a novel. Here’s how to optimize your YouTube video description in a viewer-friendly way:
Keep them short: Keep the description clear and concise. Use the 1,000 characters limit wisely. Use a sentence or two to explain what the video is about.
Use Keywords Insert keywords related to your video’s content. This will help YouTube understand your video better and can attract more viewers.
Add Links and Timestamps: If you mention specific points or resources in your video, include some timestamps and links. This helps viewers skip to the parts they’re most interested in.
Call to Action (CTA): Encourage viewers to take action. Encourage them to like, subscribe, or comment, tell them what you’d like them to do next.
Include Socials: Share your social media handles and contact info if you’re open to collaborations or just want to connect with your audience.
Thank Your Audience: Show appreciation for your viewers. A simple “Thank you for watching” goes a long way.
Organize properly: Use paragraphs and line breaks to make the description visually appealing. Nobody likes a wall of text.
Create transcriptions and captions for the videos
Make sure to include captions and transcriptions in your videos to make them easier to understand by your audience. Keep in mind that Youtube’s algorithm understands code and texts, not visuals.
Captions convert audio into text, whereas adding timestamps transforms them into captions. This not only helps with YouTube SEO optimisation but also makes your content universally accessible to people who watch without audio and those with hearing impairments.
Captions also improve your video’s SEO and engagement. You can include your captions in the video description to boost your SEO efforts further. In short, transcriptions and captions improve your content quality, ensuring wider accessibility and discoverability for your audience.
What to Do After Publishing the Videos?
So, you’ve optimized your video and uploaded it. Now, it’s time to make the most of it! Here are some things to remember:
- Try to reply to all new comments in the first 48 hours. You can turn on your notifications so you get notified every time your video receives a new comment.
- Share your video in blog posts so more people see it. You can share them in your own blogs or even in guest posts on other websites.
- To put a YouTube video in a WordPress blog, just copy the video’s web address (URL) and paste it in the blog post as its own line.
- Share your video. Tell people about it on your social media pages, and send it by email to your subscribers, partners, clients, friends, and relevant forums.
- Share your content regularly. It’s better to spread out your video posts over time than to drop them all at once.
YouTube SEO optimisation can go a long way in growing your channel and gaining more followers. We hope these tips help you towards a successful YouTube journey.